GOLF ENTERTAINMENT IS THE NEXT PROFIT CENTER For Your Driving Range
Let’s break down the income generation possibility of a 10 bay ‘tee to target’ golf enjoyment driving range that utilizes ball tracking (radar based) and also interactive field targeting that completes the real world ‘bowling lane’ and also drives a strong food and drink operation.
HISTORY:
Golf enjoyment started with TopGolf. They opened the rewarding night golf enjoyment market and also showed how a ‘golf bowling alley’ is a game changer. Now the innovation has progressed to where small 10– 30 bay driving facilities can develop new facilities, or retrofit their current facility affordably and with an experience that keeps clients in their bays for longer.
CRITICAL COMPONENT:
The essential to success is developing the real life area developed to make customers feel a positive sense of admiration as well as excitement. With simply standing up standard range booths, customers do not take pictures for Instagram and also players don’t bring their buddies out as easily on later trips. They also don’t use consumables like balls, drinks and snacks. Standard booths lead to a “practice and go” mentality. Entertainment booths lead to “experiences and social outings”.
However, with the total “pc gaming” experience we are seeing a breakthrough right into increasing your per bay income from. $1,000 to $9,000 per bay monthly on a 10-20 bay center. This is not guesswork, but validated information from ranges who have implemented advanced driving range booth experiences.
VARIETY OF BAYS:
You don’t need greater than 10-20 bays to drive a durable restaurant formula that sees constant profitability for your driving range. More notably these earnings gains can take place in even the smallest markets and the chilliest conditions. Note that the number of bays do not have to be your entire range. You can set up targeting and scoring on just 10 bays et cetera of the bays– which can focus on the targets– and their service are all your own. The rest of bays can be elevated by structures that protect from the weather and build ambiance and brand recognition for your golf driving range.
GAMERS PER BAY:
The positive effect of having evening gaming is that most individuals invest their leisure dollars in the evening, after work and also no person typically wants to go out at night alone. Therefore, golf driving range venues see a rise from 1 player to 4+ in the evenings. Therefore, ranges also see a large spike in food and also drink sales.
Some range owners wonder about building a food venue for their golf driving and the resulting permits required. Many driving ranges today make use of food truck type installations and canned beverages with branded coolers in booths. Some range owners have even invested in their own food trucks to get around some of the permitting requirements in strict areas, and then have servers to run food to booths (paying server wages).
HRS PER EVENING:
Even though your driving range operation is going to be open longer hours, in our instance, we concentrate just on the night, because it is when most customers want social entertainment. This simply illustrates that you can make incredible profits with driving range entertainment booths like GolfCubes. In this illustration, we just make use of 4 hours an evening. When you incorporate daytime trials with your prime evening hours, the income starts to actually be enhanced exponentially.
DAYS EACH WEEK:
It’s practically a rule that as soon as you go golf enjoyment, you won’t want to return. Selling out 10 bays on a regular basis isn’t that hard. Yet in our example, in an effort to not over-inflate the numbers, we can even eliminate Monday as well as Tuesday to simply compute 5 days a week and still be wildly profitable.
COST PER BAY:
The price clients pay ranges depending upon what you supply them and also when. This differs from $25 per hour throughout the early week league evenings to $50 per hour on the weekends. We will split costs down the center at $35. These rates, combined with balls and food can be in the hundreds per hour if you have a group enjoying the GolfCubes.
MONTHS A YEAR:
We have actually seen profound returns for places open during even in the winter months, when the evenings are long and also covered, heated striking bays as well as lighted area targets to play are a welcome sanctuary in the cold. So off period winter hours are going to become your primetime. Fans and even outdoor AC during the warm months can mean having 100% capacity even on the hottest days.
CONCLUSIONS:
The data is indisputable. Small venue golf entertainment is a major profits generator as well as takes what was once an under-utilized ‘technique room’ as well as currently makes more than the golf courses they are attached to. (just ask us for proof).
When a little venue series of 10 bays can create as much as $90k each month. This is how to utilize your range to keep your fairway alive.
Do not hesitate to give us a call, request our ROI calculator as well as request info on just how even tiny market locations, and non-golf facilities can benefit from golf home entertainment and also grow their places with as couple of as 10 bays beginning in two weeks.
Contact us about setting your driving range as the next golf entertainment center!
